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About us

John Gordon, Cradle founder and CEO

Prof. Tim Gordon leading the fight against tropical diseases.

The Cradle story.

I am an inventor, an engineer and a product developer and have spent much of my career in China, manufacturing specialist survival clothing. I’ve accumulated patents and awards for fabric technology, multiple layer textiles and breathable water-tight and air-tight garments. Having worked in the aerospace, medical, marine, automotive and leisure clothing industries I have extensive experience of R&D, production sourcing and inspection. I’ve also sat on several European Standardisation Organisations’ PPE working groups in relation to safety and other aspects of public interest.

My father, Professor Tim Gordon, devoted his life to the eradication of tropical disease and its associated suffering. He was a major figure at the Liverpool School of Tropical Medicine, which was founded in 1898 to investigate the influx of new ‘tropical diseases’ to the port city as a result of its growing overseas trade, and he worked tirelessly to fight against malaria and yellow fever.

Covid-19 is this century’s mysterious ‘topical disease’, propagated in the same way by global trade and travel. As a natural extension to my family’s story, I’m using my expertise to source and develop reliable and best performance PPE face masks to safeguard front line workers and the general public against Covid-19. Cradle will continue doing everything we can to build the UK’s protection against potential pathogen pandemics in the future so we can safely continue our lives.

John Gordon, Cradle founder and CEO.



The Doctor's view.

"At the start of the outbreak of Covid-19 it became clear very quickly that PPE was going to be vital for all of our frontline staff, as seeing patients face-to-face is an essential part of primary care. However protective face masks have been notoriously hard to find, despite playing a massively important part in transmission reduction on the viral pathogen.

Given John's specialist expertise in textile/clothing manufacturing in China, I asked if he could help find a reliable supply of KN95 face masks for our surgery. Not only did he manage to help source the masks for us, he was so successful that he launched the Cradle brand to give the general public access to the best quality protection without reducing supply for the health service.

During in-surgery trials our staff have found the Cradle KN95 masks to be comfortable and practical while providing an excellent fit around the face. We will now be confidently supplying these masks to all of our front-line doctors, clinicians and staff within our Primary Care Network during this crisis."

Dr. Iain Ashworth MB ChB is a senior partner and MD/owner of Barrowford Surgery, Lancs, which he set up in 1993. He has tutored at Manchester medical school since 1997 and has served as both director and chair of the East Lancashire OOH service for primary care. He is on the steering group committee of the Clinical Commissioning Group and is director of Pendle Care Direct.

Dr. Iain Ashworth MB ChB